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Wouldn’t it be Swell

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“Wouldn’t it be cool if we made a magazine…” It was during a coffee break that sisters Kristy Coady and Rebecca Geraghty realised they shared a dream of one day creating a magazine. Even though they had built a successful design agency, Design Bug, the thought of launching a new business was daunting. But they were confident in their ability to design a magazine that would look good on coffee tables, so they took a chance by deciding there and then to make their dream a reality.

Swell stockist Hey Jude Love Pete celebrates four years in business

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We love our local stockists and we love to see a small business thrive! The wonderfully eclectic Hunter Street Newcastle boutique fashion store Hey Jude Love Pete is celebrating four years in business this week and we thought this was worth celebrating. We chat to owner Emily about all things bricks and mortar, bucking against the trends and bringing joy and colour to the local community!

Gracie Face x Melody Suranyi wearable art collection

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Newcastle creatives Linzy Whiteley (Gracie Face) and Melody Suranyi have recently combined their expertise in jewellery design and art to produce a special collection of earrings. We chatted to Linzy and Melody to find out more about their wearable art collab and what else they’ve been up to.

The juice on skincare with Skin Juice founder Jo Dampney

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Skincare can be a mighty confusing world. With so many products to choose from, how can you ensure that what you’re using is right for you? Since founding Skin Juice in 1996, Newcastle’s Jo Dampney has been helping people nourish their skin in the same way that a healthy diet nourishes your body. We chatted with Jo to find out more about her approach.

Common Circus celebrates 10 years

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Common Circus are set to celebrate their 10th birthday on October 19, with a festival inspired fun day at their Hamilton store. Think live music, a petting zoo, face painting, coffee, donuts and an art exhibit featuring some of Newcastle’s favourites. We chatted to owner Lauren Henry about this exciting milestone.

Full circle

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It was a love of fashion, though not necessarily the fashion industry, that drove Emma Hartley to open vintage and pre-loved clothing store The Conscious Exchange. With sustainability at the centre of the business, Emma chats to Swell about creating a circular clothing economy and educating consumers about purchasing more ethically.

A (nordic) true north

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It was an ‘adult gap year’ that sparked Libby Helinski’s love of all things Nordic. After spending a year living in Sweden, in a small town right on the Arctic Circle, she returned home to Newcastle brimming with ideas – and Pappa Sven was born.

Magic market

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It takes a special kind of person to feel so passionate about supporting small businesses and their community that they’d drop what they’re doing, quit their day jobs and dedicate every last minute of their spare time to doing just that. Welcome to the stage – Lauren Curtis and Lewis Kearney, founders of the Homegrown Markets.

Float your foodie boat

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The team behind, Flotilla, one of Newcastle’s most highly rated restaurants have done it again, recently opening a gorgeous wine bar, Vecina, next door. Swell sits down with co-owner, Eduardo Molina, to learn more.

Swell Magazine is a premium printed publication that has been carefully curated and thoughtfully designed in order to showcase the best that Newcastle and its surrounds has to offer.

Swell Magazine is created on Awabakal and Worimi land. We acknowledge these people as the Traditional Custodians of the land in which we live and work, and pay respects to Elders past and present.

© Copyright Swell Magazine 2025. Website by Design Bug
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Measurements (cm) XS S M L XL XXL
A: Half Chest 46 49 52 55 58 61
B: Body Length 66 69 72 74 76 78
C: Sleeve Length 19.5 20.5 21.5 22.5 22.5 23.5